Swifthon Technology Consultant Company Limited and/or its subsidiary(ies) and/or affiliates (hereinafter collectively referred to as the “Company”; if the context requires or permits, “Company” may refer to any one of Swifthon Technology Consultant Company Limited and/or its subsidiary(ies) and/or affiliate(s)) pledges to meet fully with the requirements of the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of Hong Kong. In doing so, the Company will ensure compliance by its staff to the strictest standards of security and confidentiality in respect of all personal information and data submitted by users via reubird.hk, its sub-domains, any other websites, media platforms or applications including Swifthon mobile applications and mobile webs operated/developed by the Company (hereinafter singly or collectively referred to as the "Channels" ) and the Company will not release such information to anyone without the prior consent of the relevant user(s) of the Channels (whether registered or not) (“User(s)”) except to the authorized persons listed under Section 3 below titled “Disclosure or Transfer of Data”.
Purpose of Collection of Personal Data
In the course of using the Channels, Users may disclose or be asked to provide personal information and/or data. In order to have the benefit of and enjoy various services offered by the Channels, it may be necessary for Users to provide the Company with their personal information and/or data. Although Users are not obliged to provide the information and/or data as requested on the Channels, the Company will not be able to render certain services on the Channels in the event that Users fail to do so.
The Company’s purposes for collection of information and data on the Channels include but not limited to the following:
for the daily operation of the services provided to Users;
to identify Users who have posted advertisements, materials, messages, photos, views or comments or such other information (collectively “Information”) on the Channels;
to identify Users who have viewed the Information posted on the Channels;
to provide Users with the services of the Company;
to verify the identity of Users who have used services provided by the Channels;
to handle and follow up service calls, enquiries, requests and complaints;
to provide Users with event information, marketing and promotional materials (for further details, please refer to paragraph 4 headed “Subscription of Newsletter/Promotional Materials/Marketing Materials” below);
to identify Users who have enjoyed their benefits as members of the Channels by receiving and using marketing and promotional materials;
to provide Users with platforms and forum for posting photos, sharing and discussing their insights in respect of services or products related to food and beverage;
to allow members of the Channels to enjoy their benefits as members by enrolling for special events hosted by the Company;
to contact Users regarding administrative notices and communications relevant to the Users’ account maintained with the Company (if any), and/or regarding notifications and confirmation in connection with their uses of any of the services offered by the Company via the Channels;
to design, develop and improve products and services provided to Users;
to compile and analyze aggregate statistics about the Users’ use of the Channels and service usage by the Users for the Company’s internal use;
to facilitate the Company to use the Users’ personal data for purposes relating to the provision of services offered by the Company and marketing services, special events and/or promotions of the Company and/or its clients;
to enforce the Terms and Conditions and other rights of the Company;
to comply with legal obligations and as otherwise agreed by Users as required or permitted by applicable law;
for any other purposes relating to the purposes stated above.
If the User is under the age of 13, the Company would strongly recommend him/her to seek prior consent from a person with parental responsibility for him/her, e.g. parent or guardian, who may contact the Customer Relationship Executive of the Company via email at [email protected] for registering the User as a member of the Channels.
The Company strives to only collect personal data which is necessary and adequate but not excessive in relation to the purposes set out hereinabove.
If the Company requires the use of Users’ personal data for a purpose other than those set out hereinabove, the Company may request the Users’ prescribed consent to the same. If User is a minor, the prescribed consent should be given by his/her parent or guardian.
Collection of Personal Data
The Company may collect personal information and/or data about a User such as his/her name, log-in ID and password, address, email address, phone number, age, sex, date of birth, country of residence, nationality, education level and work experience that is/are not otherwise publicly available. Occasionally, the Company may also collect additional personal information and/or data from a User in connection with contests, surveys, or special offers.
The Company automatically collects some information from Users’ computers or devices when Users visit the Channels. For instance, the Company will collect Users’ IP address, web browser software and referring websites. The Company may also collect information about Users’ activities conducted via the Channels, such as content viewed, pages visited, and searches and/or services used.
When Users use the Channels on a device, the Company will additionally collect information about the Users’ location if Users have set their devices to send such information to the Channels via the privacy settings on their devices, or if Users have uploaded photos tagged with information regarding their location. The Company may use the information regarding the location collected from the Users’ devices or photos to enhance their use of the Channels by providing them with relevant content.
Only duly authorized staff of the Company will be permitted to access the Users’ personal information and data, and the Company shall not release such personal information and data to any third parties save and except for the circumstances listed out under the Section 3 entitled “Disclosure or Transfer of Data” below.
Disclosure or Transfer of Data
The Company agrees to take all practicable steps to keep all personal information and data of Users confidential and/or undisclosed, subject to the following.
Generally speaking, the Company will only disclose and/or transfer Users’ personal information and/or data to the Company’s personnel and staff for the purposes as set out in Section titled “Purpose of Collection of Personal Data” above. However, the Company may disclose and/or transfer such information and/or data to third parties under the following circumstances:
where the information and/or data is disclosed and/or transferred to any third party suppliers or external service providers who have been duly authorized by the Company to use such information and/or data and who will facilitate the services on the Channels, including without limitation to the merchants and restaurants which have subscribed to the Company’s online activity booking system and the Company’s designated suppliers of the gift items and/or vouchers under the Company’s Reward Scheme (as defined under the “Terms of Booking”), who are under a duty of confidentiality;
where the information and/or data is disclosed and/or transferred to any agents or associates of the Company who have been duly authorized by the Company to use such information and/or data;
where permitted under the “Terms and Conditions”;
where the Company needs to protect and defend its rights and property;
where the Company considers necessary to do so in order to comply with the applicable laws and regulations, including without limitation compliance with a judicial proceeding, court order, or legal process served on the Channels; and
where the Company deems necessary in order to maintain and improve the services on the Channels.
Personal data collected via the Channels may be transferred, stored and processed in any country in which the Company operate. By using the Channels, Users are deemed to have agreed to, consented to and authorized the Company to disclose and/or transfer their personal information and data under the circumstances stated above, as well as to any transfer of information (including the Information) outside of the Users’ country.
Subscription of Newsletter/Promotional Materials/Marketing Materials
The Company may from time to time send to members and Users of the Channels, by way of emails and/or short message service (SMS) notifications, newsletters, marketing and promotional materials and information regarding the Company or its third-party advertisers’ products, services and the like based on the personal information and data that the Users have provided to the Company. The Company may use Users’ data in direct marketing and the Company requires the Users’ consent (which includes an indication of no objection) for that purpose. In this connection, please note that:
the name, log-in ID and password, contact details, age, sex, date of birth, country of residence, nationality, education level and work experience of Users held by the Company from time to time may be used by the Company and/or its authorised personnel or staff in direct marketing;
the following classes of services, products and subjects may be marketed:
food and beverage related products and services;
travel related products and services;
special events hosted by the Company for members and Users, including but not limited to courses, workshops, and competitions;
reward, loyalty or privileges programmes and related products and services;
special offers including coupons, discounts, group purchase offers and promotional campaigns;
products and services offered by the Company and its advertisers (the names of such entities can be found in the relevant advertisements and/or promotional or marketing materials for the relevant products and services, as the case may be);
donations and contributions for charitable and/or non-profit making purposes;
The above products, services and subjects may be provided or (in the case of donations and contributions) solicited by the Company and/or:
third party service providers providing the products, services and subjects listed in paragraph (b) above; and
charitable or non-profit marking organizations;
in addition to marketing the above services, products and subject itself, the Company also intends to provide the data described in paragraph (a) above to all or any of the persons described in paragraph (c) above for use by them in marketing those services, products and subjects, and the Company requires the Users’ written consent (which includes an indication of no objection) for that purpose;
the Company may receive money or other property in return for providing the data to the other persons in paragraph (d) above and, when requesting the Users’ written consent as described in paragraph (d) above, the Company will inform the Users if the Company receives any money or other property in return for providing the data to the other persons.
Suitable measures are implemented to make available to such members the options to “opt-out” of receiving such materials. In this regard, Users may choose to sign up or unsubscribe for such materials by logging into the membership registration or user account maintenance webpage, or clicking on the automatic link appearing in each newsletter/message, or contact the Customer Relationship Executive of the Company, whose contact details are set out under Section 13 entitled “Enquiries” below.
Such “opt-out” as mentioned above will not affect your ability to receive from the Company’s fundamental notifications and correspondence (viz. not of marketing or promotional nature) in relation to your use of the services provided by the Company, including without limitation those sent pursuant to the terms of the Terms of Booking.
Cookies and Log Files
The Company does not collect any personally identifiable information from any Users whilst they visit and browse the Channels, save and except where such information of the Users is expressly requested. When Users access the Channels, the Company records their visits only and do not collect their personal information or data. The Channels’ server software will also record the domain name server address and track the pages the Users visit and store such information in “cookies”, and gather and store information like internet protocol (IP) addresses, browser type, referring/exit pages, operating system, date/time stamp, and clickstream data in log files. All these are done without the Users being aware that they are occurring.
The Company, third-party vendors and service providers engaged by the Company use the Company’s cookies and third-party cookies, such as the Google Analytics cookies, together to inform, optimize, and serve marketing materials based on the Users’ past visits to or uses of the Channels.
The Company does not link the information and data automatically collected in the above manner to any personally identifiable information. The Company generally uses such automatically collected information and data to estimate the audience size of the Channels, gauge the popularity of various parts of the Channels, track Users’ movements and number of entries in the Company’s promotional activities and special events, measure Users’ traffic patterns and administer the Channels. Such automatically collected information and data will not be disclosed save and except in accordance with the Paragraph 3 entitled “Disclosure or Transfer of Data”.
Google Analytics Advertising Features (“Features”) are implemented on the Channels. The Features which the Company has implemented are based on Google Analytics Demographics and Interest Reporting.
Google Analytics is a web analysis service provided by Google which utilizes the data collected to track and examine the use of the Channels, to prepare reports on the Users’ activities and share them with other Google services. Google may use the data collected to contextualize and personalize the marketing materials of its own advertising network.
For details on how Google uses data when Users use the Channels, please visit https://www.google.com/policies/privacy/partners.
Users can opt out of Google Analytics here .
Links to Other Websites / Media Platforms / Applications
The Channels may provide links to other websites / media platforms / applications which are not owned or controlled by the Company. Personal information and data from Users may be collected on these other websites / media platforms / applications when Users visit such websites / media platforms / applications and make use of the services provided therein. Where and when Users decide to click on any advertisement or hyperlink on the Channels which grants Users access to another website / media platforms / applications, the protection of Users’ personal information and data which are deemed to be private and confidential may be exposed in these other websites / media platforms / applications.
The security of Users’ personal information and data is important to the Company. The Company will always strive to ensure that Users’ personal information and data will be protected against unauthorized access. The Company has implemented appropriate electronic and managerial measures in order to safeguard, protect and secure Users’ personal information and data.
Registered Users should safeguard his/her unique Username and Password by keeping it secret and confidential and never share these details with anyone.
The Company uses third party payment gateway service providers to facilitate electronic transactions on the Channels. Regarding sensitive information provided by Users, such as credit card number for completing any electronic payment transactions, the web browser and third party payment gateway directly communicate such information using secure socket layer technology (SSL). Credit card information provided by any Users is not collected or stored by the Company or the merchants and restaurants which provide services via the Channels.
The Company follows generally accepted industry standards to protect the personal information and data submitted by Users to the Channels, both during transmission and once the Company receives it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while the Company strives to protect Users’ personal information and data against unauthorized access, the Company cannot guarantee its absolute security.
Access to or request for correction of data
The Company would like to help Users keep his/her personal information accurate and up-to-date. To view or edit personal information that has been stored at the Channels, please visit the “Login” section of reubird.hk.
Any User may make a data access request or a data correction request at any time by contacting the Customer Relationship Executive of the Company, whose contact details are set out under Section 13. entitled “Enquiries” below.
In the event that a User wishes to access or amend his/her personal information and data, the Company may request him/her to provide personal details in order to verify and confirm his/her identity. HKID card number or passport number or business registration certificate number cannot be amended unless such data is proved to be inaccurate. The Company will respond to Users’ request within 40 days of his/her request.
If Users do make a data access request and if the Company deems the same as appropriate, only a copy of his/her personal data would be provided.
Retention of Personal Data
Once the Company has obtained a User’s personal information and/or data, it will be maintained securely in the Company’s system. Subject to legal requirements, the personal information and/or data of Users will be retained by the Company until the User requests the Company in writing to erase his/her own personal information and/or data from the Company's database or to terminate his/her membership of the Channels.
Should there be any inconsistency between the English version and any version in other language, the English version shall always prevail.
For any query, please contact our Customer Relationship Executive via [email protected]